Sunday, October 20, 2013

Introducing Existential Ella, Best of Etsy

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 I am pleased for you to meet Existential Ella, who I recently met on Etsy.
Existential Ella
Her shop is called ExistentialElla, and she has a blog with the same name. The name of her shop was inspired by her philosophy of life, and one of her role models, Ella Baker, a remarkable woman who inspired many regular people to do extraordinary things during the Civil Rights movement.

After working in offices for over a decade, and earning a degree in social justice, Existential Ella realized that working for someone else was no longer an option. She didn’t want to spend hours fulfilling someone else's dreams or pushing paper around a desk. Her first stop on the road to financial independence was joining Etsy, which is  super low-cost and easy.

Existential Ella began with a box of embroidery thread, and another box full of beads.  Using those supplies, she made jewelry to sell on the road while living in a VW bus, traveling the West Coast.


Fiber colors for bracelets from Existential Ella
Ella has been selling bohemian friendship bracelet wraps for about a year and a half now, making mainly fiber, and wire-wrapped, wrap bracelets. She liked the concept of the friendship bracelet, and gifts of friendship. She is a firm believer that Love between friends should be acknowledged more often. Her friendship bracelets are a way to show your appreciation and are fashionable too. Each order comes with a hand-crafted card, or a card featuring an art print that she created, as shown below.

Packaging samples
She also has several specialized lines of jewelry including chakra bracelets, and something she calls the Warrior Goddess collection. She also dabbles in necklaces and purses. Ella also has a second shop where she sells vintage books, called The Astral Library.

I asked Ella about tips to pass on to others, and she said "One of the biggest tips I can give anyone looking to make money online is do your research, set goals, and then get to it! Planning is great, but I have found that I do it way too much. The best way to learn is definitely by doing. Don’t be afraid to make mistakes. We are supposed to make mistakes." Additionally, she related "I’ve learned that focusing on what makes me the happiest, and letting the other things go, is a great way to prioritize my time. To figure out what makes me happy, I jump in and try different things out. Life is about change, and everything changes. You never have to be stuck doing something you dislike for very long. If you like writing, do that. If you don’t like social media, figure out a way to minimize it, or not do it at all (have someone else do it for you, or use other options). Never let yourself feel trapped. There are always options in life, even when you are bound by certain responsibilities."



Bracelets by Existential Ella


Next for Ella is a recently launched video-based, on-line class on how to open an Etsy shop that looks great and gets traffic. It's called "Etsy: Smart & Simple" and can be accessed on Skillshare.comShe's received really great student reviews on the class. The course is a "kick in the pants" for people who want to open a shop, or revise their shop, but don't want to read through dozens of blog posts or just need the support of others.

Ella has been kind enough to offer a coupon code for readers who want to enroll in her class.  Enter the code HANDMADE, and you will get 25% off, which makes the class just $15.  What a great deal!

I am so glad that I met Existential Ella, and am heading over to her shop and to Skillshare.com to see what goodies I need.

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